An effective meeting or event is so much more than just throwing in some randomly chosen workformats, concepts and content. Real added value is only found, when designing the event into detail, based on strategic meeting-choices.
This workshop will teach you how to deploy interaction & engagement fully objective-based and result-driven.

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We will work on one of your own meetings/events (preferably one that is still in the process of designing), putting all learnings directly into practise. You will go home with a sound basis for a succesful program, that will be both energizing ánd effective.

To guarantee a maximum learning experience, we will work with a maximum of only 6 participants per trainer.
We will touch on:

  • Objective: only when a clear objective is defined, a program can be fully effective;
  • Target Group: who will be there, or who would you like to be there? How do you best serve the interests of each bloodgroup, in order to reach target?
  • Structure: what part plays what role within the total of the program? How to define sub-goals? What formats will have the desired effect?
  • Creativity: surprise yourself ánd your participants, while still being strong on content;
  • Venue and seating: what space and which seating will serve your objectives best?

This workshop is targeted at participants who already have prior experience in meeting design and/or in organising meetings & events.
The training combines well with the Workshop Interactive Workformats.

Who are the trainers?

The workshop will be given by either Jan-Jaap In der Maur or Hans Etman.

Is het iets voor mij?

This workshop is for you, if:

  • Your employer expects you to organise and design meetings & events;
  • You want to advize your clients better on effective programs;
  • you are a moderator, looking to enhance your expertise;
  • you want to learn how to strategically deploy interaction and engagement;
  • you feel the need to modernize meetings and events.

What does it cost?

You will pay € 695,= (+ VAT).

When is the next workshop?

Due to the Corona-situation, no workshop are planned. If you're interested, let's talk. We may be able to set dates, make it online or find another creative solution to your needs.

How do I register? Where can I ask questions?

Mail to or call +31 646 113 994.

Terms & Conditions

To all our workshops, these rules apply:

  • The registration is only final, when you downpaid 50%.
  • The full registration fee should be on our account, 4 weeks prior to the training. If not, we can give your spot to someone else, without restitution.
  • When you cancel, there will be no restitution. You're allowed to sent replacement. When we find you a paying substitute participant (and we will try our best), we can offer you a place in an upcoming workshop at no extra charge.
  • Finaly: we are not the devil. We can always discuss solutions. And in case of force majeure, we will ofcourse find a way to settle.

Foto: Halacious op Unsplash