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Achmea Bank Employees' Day

Achmea Bank Employees' Day

MODERATOR

Rutger Mollee Rutger Mollee

DESCRIPTION MEETING

Achmea Bank uses ist annual Employees' Day to inform their 300 people on the new strategic plans. 
The CEO does not feel very comfortable, delivering an hour long monologue, so Rutger chose to interview her. By blending the serious questions with human interest, the CEO was positioned as a 'real human being'. This was highly appreciated by the participants, who were even more engaged by involving them in short interactive assignments.

The fact that Rutger pre-produced some video-clips made the day even more special. He visited some Achmea customers, asking them about quality of service. Their answers were immediatley adressed by the CEO.
Employees used this information to play a 'customer-game' in smaller groups.