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DSM Innovation Summit


Every 2 years, more then ruim 200 DSM-professionals get together for the  Innovation Summit. They discuss new projects, look at innovation and share knowledge.
All inspired, they go back to their offices ... where it turns out to be difficult to transmit your enthousiasm to the colleagues who were not at the summit.

To enhance event ROI, the Innovation Summit turned hybrid. The online broadcastings contained: a preview and a retrospect by the Chief Innovation Officer, the keynote speech, a registration of the 'innovations catwalk' and half an hour of 'ask me anything' with the CEO.

More then 240 people watched the online live show. That's an extra 120%, compared to the number of live attendees!
On various locations, people gathered to watch together. 38% of the hybrid participants actively engaged in the online chat.